Market and Competition

Software AG operates in a growth market and as an independent provider, the Company belongs to the top software vendors worldwide.

Software AG is positioning itself both in established as well as in emerging, high-potential locations as part of its global geographic strategy. Thanks to a continuously expanding, extremely loyal customer base including many leading companies, Software AG is exceedingly well-established in the public, financial and IT service sectors (including outsourcing). The manufacturing industry, services, transport and logistics and telecommunication and media industries are also key market segments for Software AG.

The market for enterprise software is in the midst of a fundamental transformation. In light of this situation, portfolio quality and ongoing development as well as differentiation from the competition with unique solutions are key criteria for success.

Numerous analysts confirm that Software AG has established itself as one of the world’s leading providers of digital transformation capabilities under these tough conditions. The combination of its software and service portfolio for digitalization, automation and integration of business processes as well as for machines and devices is unique in the global market at this level of specialization.

Software AG can provide its customers with comprehensive support for their companywide digital transformation like no other company—from planning and integration to evaluation, analysis and
automated decision-making.

The Company clearly sets itself apart from the competition through its independent position, giving it an excellent competitive position in a tough software market. Its key differentiators can be summarized as follows:

Software AG’s Unique Selling Points

  • Vendor-neutral portfolio
    Software AG enables the integration of different systems and technologies from different providers—now and in the future.
  • Reliable and proven
    For over 50 years, Software AG has been a trusted partner for thousands of top companies in more than 70 countries. Gartner, Forrester and other market analysts name Software AG a technology leader every year because of its innovative power.*
  • The right size
    Software AG is large enough to support major companies and agile enough to be able to focus on individual customer requirements.
  • Fast return on investment (RoI)
    Digitalization is just the starting point for Software AG because the goal is to recognize and fully exploit the potential of market differentiation at the intersection of technologies. Software AG supports its customers on this journey.
  • Consistent customer focus
    Software AG’s goal is to co-innovate with ist customers and work closely with them at the management level.*Here you will find more information on Software AG’s positioning by industry analysts.

    *Here you can find the latest industry analyst reports.