Market and Competition
Software AG operates in a growth market and as an independent provider, the Company belongs to the top software vendors worldwide.
Software AG is positioning itself both in established as well as in emerging, high-potential locations as part of its global geographic strategy. Thanks to a continuously expanding, extremely loyal customer base including many leading companies, Software AG is exceedingly well-established in the public, financial and IT service sectors (including outsourcing). The manufacturing industry, services, transport and logistics and telecommunication and media industries are also key market segments for Software AG.
The market for enterprise software is in the midst of a fundamental transformation. In light of this situation, portfolio quality and ongoing development as well as differentiation from the competition with unique solutions are key criteria for success.
Numerous analysts confirm that Software AG has established itself as one of the world’s leading providers of digital transformation capabilities under these tough conditions. The combination of its software and service portfolio for digitalization, automation and integration of business processes as well as for machines and devices is unique in the global market at this level of specialization.
Software AG can provide its customers with comprehensive support for their companywide digital transformation like no other company—from planning and integration to evaluation, analysis and
The Company clearly sets itself apart from the competition through its independent position, giving it an excellent competitive position in a tough software market. Its key differentiators can be summarized as follows: